Social Recruiting

1. Market research: Conduct comprehensive market analysis, including competitor analysis, market trends, target customer analysis and market demand survey.
2. Strategic planning: Develop competitive market entry strategies, product positioning, pricing strategies and promotion plans based on market research results.
3. Event planning and management: Design and implement marketing activities and promotion strategies, including public relations activities, advertising, online marketing and social media strategies.
4. Brand management: Maintain and enhance brand image, ensure brand message consistency, and consistency with corporate culture and market positioning.
5. Budget planning: Develop the budget of the marketing planning department, monitor and adjust expenditures, and ensure that marketing activities run efficiently within the budget.
6. Teamwork: Lead the marketing planning team and coordinate cross-departmental cooperation to ensure the smooth implementation of marketing plans.
7. Data analysis and reporting: Collect and analyze market activity data, evaluate activity effects, report on the results of market planning activities, and adjust strategies based on data feedback.
8. Customer insights: Understand and predict customer behavior and needs, and incorporate these insights into product development and market communication strategies.
9. Crisis management: Respond quickly and develop response strategies when brand image is damaged or market activities have a negative impact.
10. Communication skills: Communicate effectively with internal and external stakeholders, including reporting to senior management, and communicating with customers, suppliers and partners.
11. Technical skills: Master marketing planning related software, such as CRM systems, data analysis tools, content management systems, etc.
12. Performance monitoring: Regularly review the performance of marketing planning activities to ensure that established goals are met or exceeded.

1. Bachelor degree or above, major in marketing, brand, public relations, business management, communication;
2. In-depth understanding of market dynamics and trends, able to analyze target markets, including competitor analysis and consumer behavior research.
3. Develop market entry strategies, product promotion plans and sales growth plans based on market research.
4. Design and execute marketing activities to increase brand exposure and market share, including online and offline activities.
5. Continuously seek innovative marketing planning methods and tools to adapt to the ever-changing market and consumer needs.
6. Have excellent internal and external communication skills, and be able to clearly convey ideas and strategies.

1. Formulate the company's overall publicity strategy to ensure that publicity activities are consistent with the company's brand and market strategy.
2. Lead and create WeChat public account copywriting to enhance brand exposure and user interaction on the WeChat platform.
3. Design promotional copywriting and visual content for Xiaohongshu, combining platform characteristics to attract target user groups.
4. Responsible for the planning, shooting and post-production of video account content, including short video ads, etc., to enhance the creativity and attractiveness of video content.
5. Familiar with the production of product 3D animation, display product features and advantages, and provide high-quality visual support for sales and marketing.
6. Will produce group holiday posters, combining the festive atmosphere and brand characteristics to enhance brand image and publicity effect.
7. Work closely with team members to ensure the smooth progress of various tasks.

1. Bachelor degree or above, advertising, marketing or related majors, more than one year of graphic design related work experience.
2. Proficient in advertising copywriting and visual design skills, with excellent creativity and execution capabilities.
3. Familiar with digital marketing platforms such as WeChat, Xiaohongshu, and Video Account, and understand the characteristics of platform users and content creation specifications.
4. Proficient in using software such as Photoshop and Solidworks, and keen on color.
5. Experience in product 3D animation production, proficient in using related design software and tools.
6. Good teamwork and communication skills, able to collaborate with colleagues from different departments to complete advertising projects.
7. Have a keen insight into market trends and consumer behavior, and be able to adjust publicity strategies according to market changes.
8. Have a certain understanding of printing technology and advertising materials, and those with experience in medical industry design are preferred.